LUXengine is the operating system for real estate media. Its lead product is Top Tier AI Edited Images: deterministic, non-generative photo editing where the home is never invented, only perfected. It also includes AI-edited property videos, LUXplan floor and site plans on iPad, and client booking, branded delivery and invoicing.

How is LUXengine different from generative AI editing?

It is deterministic and non-generative: the home is never invented, only perfected. It is pixel accurate at full zoom, so repeating detail like carpet weave, roof tiles and brickwork is never smeared or redrawn, and faces in artwork or photos are never warped or invented.

How much does LUXengine cost?

Plans start at US$79 a month (Create, 1,500 credits) and US$179 a month (Grow, 4,800 credits). An image is 3 credits, a video or floor plan 150, and extra credits are 5 cents each, so about 15 cents an image, $7.50 a video and $7.50 a floor plan. In-plan, images start from 11 cents.

What does LUXengine offer besides image editing?

AI-edited property videos cut from real footage from $5.60, LUXplan floor and site plans drawn, ingested or scanned on iPad, and a complete platform with client booking, branded delivery and Stripe-powered invoicing.

ENGINEERED CREATIVE INTELLIGENCE

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Plans and top-ups

What the Create and Grow plans cost and include, what Enterprise and Industry add, and what extra credits cost past your allowance.

Updated 19 October 2026

Prices are in US dollars, billed monthly.

The plans

Plan	Price	Credits a month	Made for
Create	$79 a month	1,500	Solo creators and independents
Grow	$179 a month	4,800	Established businesses managing more
Enterprise	Custom	Custom	Teams and multi-market businesses
Industry	Custom	Custom	Production houses ready to multiply their editors

Every plan includes the full Platform, unlimited campaigns, the client portal, invoicing, secure data and ongoing feature updates.

Create includes AI video, AI image editing, AI floor and site plans, and email support.
Grow has everything in Create, plus advanced workflow, team collaboration and priority support.
Enterprise has everything in Grow, plus bespoke human image and video editing, human floor plan production, custom product setups, multiple locations, API access, custom integrations and a dedicated account manager.
Industry is a Photoshop workflow plugin for production houses: AI edits as editable layers in a layered TIFF, working with your presets and actions, with API access and volume pricing.

Top-ups

Past your allowance, extra credits are 5 cents each and billed automatically. That is 15 cents an image, $7.50 a video and $7.50 a floor plan.

Choosing a plan

If you often go past Create's allowance, Grow can cost less overall. The calculator on our pricing page compares the plans for the volume you shoot.

Common questions

Are prices in US dollars?

Yes.

What happens when I use more than my allowance?

Extra credits are billed automatically at 5 cents each.

Can I change plans later?

Yes. Upgrade, downgrade or switch at any time.